Business Literacy: Pricing, Branding & Customer Management
About This Course
A practical business literacy course focused on pricing, branding, customer management, simple marketing, and basic money skills. Designed for creatives and service providers who want to run sustainable businesses.
Learning Objectives
Define your niche and ideal customer clearly
Build a simple brand and message that sells
Price confidently using costs and profit targets
Improve sales conversations and basic marketing
Track money basics: expenses, cash flow, and budgets
Requirements
- A notebook or spreadsheet for tracking
- Willingness to apply lessons to your real business idea
- Consistency with weekly exercises
Target Audience
- Beginners and creatives starting a business
- Freelancers and service providers
- Students who want entrepreneurial skills
Curriculum
12 Lessons